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How to Find Your Ideal Customer (Start with the Ones You’ve Already Got)

By Kathy Ennis - October 5, 2026

There are 5.7 million private sector businesses in the UK and 95% of them employ fewer than 10 people. That’s a lot of us looking for customers. So let me ask you a question, and please answer it truthfully. Who

Your Business Needs You to Challenge Yourself and Do Something New

Stay Innovative and Creative If You Want Your Business to Thrive

Messages Must Be Answered But Being Responsive Isn’t 24/7

Follow Through Is Essential if You Want Customer Loyalty

Managing Customer Expectation Gives You a Competitive Edge

Regularly Communicate with Your Customers and Save Money

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