Engagement Marketing is the process of encouraging your customers, and potential customers, to take an interest in you, what you do and how you can help them. Once you have done that you will want those people to take action. To achieve both these things you will need a variety of tools for engagement marketing.
Think about it…
Maybe you’re only writing the occasional blog or social media post. If that’s the case, you’ll only attract one type of potential customer… those who enjoy reading.
If you are constantly bombarding people with sales, discounts and ‘best price ever’ information, why would they ever buy anything at its true price?
How about sharing lots of information created by others that send people to their websites – not yours!
All of these things can be avoided if you use a variety of formats and messages that send people to the places you want them to go – places that tell them more about you, what you sell and how they can buy it.
That’s Why You Need an Engagement Marketing Toolkit
You can cast your net much wider with a range of engagement marketing methods, that include things such as videos, GIFs and infographics.
Plus, once you’ve analysed what method gets the best results, you can get on and do more of it!
But I know what you’re thinking now.
How do I do all that, when I haven’t got the first idea how to design an infographic, or make a GIF?
And… that’s EXACTLY why you need an Engagement Marketing Toolkit!
My Favourite Tools for Engagement Marketing
These tools for engagement marketing are my favourite because they’re business-boosting, time saving, ridiculously easy to use, and are mostly free of charge!
Need I say more?
It’ll probably help if I said a bit more about the tools themselves … so here we go).
Creating Infographics
An infographic is an attention-grabbing way to tell a story or communicate statistics or data, using images, shapes and colours. It is a visual experience that informs readers about facts or a timeline.
Sounds complicated? It doesn’t have to be.
There are two tools I would use for infographics.
The first is Piktochart and the second is Canva.
I love both of these because I can whip up infographics in under 20 minutes… and they are so simple to use.
Plus, there are plenty of customisable options that mean you should be able to create infographics in your brand colours.
(Oh, and both have a free version, with a paid-for version if you want to go pro).
If I was going to choose my favourite for infographics, it would have to be Piktochart, because that’s what this platform specialises in.
Creating GIFs
GIF stands for graphics interchange format, and social media is packed with them!
A short, animated picture with no sound, a GIF is an image file that captures a moment so well that people often use GIFs instead of words to explain how they feel, or express a certain mood.
Ezgif is quick and easy to use – perfect for livening up your messages and showcasing your products or services.
Use your own images, videos, or create gifs straight from your webcam… it’s free, so you can make as many as you like!
Creating Videos
Oh my goodness, where do I start? there are so many great video tools for engagement marketing. So, I think I will go for two of my favourites.
Firstly, it has to be back to Ezgif.
Why?
Well, you know that GIF you have just created? Well, on the Ezgif very simple dashboard you can turn that GIF into an MP4 (video format).
I love it when things are so simple.
My second, but by no means second choice, is Lumen5.
Another, easy to use tool that will make your engagement marketing so much more interesting.
Not only is Lumen5 really easy to use, it’s free… And you can use it to resize the videos you create so that you can use the content across all the social platforms you use.
So, What Are Your Favourite Tools for Engagement Marketing?
Well, I’ve shared mine – now it’s your turn. Use the comment box below to let me, and others, know what your favourite engagement marketing tools are – and why!