Category Archives for "Side Hustle"

Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers! | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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The Essentials of Micro Business Marketing (For the Non-Marketer!)

The Essentials of Micro Business Marketing (For the Non-Marketer) | Kathy Ennis | LittlePiggy

I get it. Running a micro-business is incredibly tough. When you’re the only one in charge, success isn’t about coming up with a great business idea, then commanding a highly efficient team to take care of all the details. Instead, you’ve got to be your own salesperson, your own IT support, your own operations manager, […]

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The Four Vs of Micro Business Branding

The Four Vs of Micro Business Branding | Kathy Ennis | LittlePiggy

I have taken you on a micro business branding journey over my past few blog posts! So, by now, you should be crystal-clear about the meaning of a brand (it’s so much more than a logo!), how to define your brand values, and how to hone in on your target customer. If you missed out […]

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Micro and Side Hustle Business Branding: The Value of Brand Values

Micro and Side Hustle Business Branding: The Value of Brand Values | Kathy Ennis | Littlepiggy

Before we decide to buy something from a new company, it’s very likely that we’ll do some online research. This will typically include reading through their website and blog, checking customer comments and testimonials, and scrolling their social media feeds. We do all this because we want to know what that company is really like, […]

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Branding Basics: So, What Exactly IS a Brand?

Branding Basics: So, What Exactly IS a Brand? | Kathy Ennis | LittlePiggy

Branding. It’s a word that is often used; but is it used correctly? Do the people using it always know what branding means? When you think about your favourite company, what immediately springs to mind?  Is it their logo, their customer service, their social media posts, or maybe their latest TV/radio/magazine ad? Can you define […]

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Outsourcing: How to Call in the Experts (Without Breaking the Bank!)

Outsourcing: How to Call in the Experts Without Breaking the Bank - Photograph by Jeshoots-com | Kathy Ennis | LittlePiggy

“Do what you do best, and outsource the rest” This is one of my favourite sayings, and I’m in good company too: it’s a saying that just about every successful entrepreneur lives by (can you see Sir Richard Branson doing his own accounts, or designing his companies’ social media posts?) You might be surprised that […]

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Ready…and ACTION! How to Stop Setting Unrealistic Targets in Your Micro or Side Hustle Business

Ready... and ACTION! How to Stop Setting Unrealistic Targets in Your Micro or Side Hustle Business | kathy Ennis | LittlePiggy

When I work with Micro or Side Hustle business owners, we start by whipping their business plan into shape. If they haven’t got one (and many don’t), we create one using my One Page Business Plan model. Why? Why don’t we start with their branding or their marketing hen that’s usually the first thing they […]

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Strategic, Business or Action: What’s the (Planning) Difference Between Friends?

Strategic, Business, or Action: What's the (Planning) Difference Between Friends? | Kathy Ennis | LittlePiggy

I say with all certainty “Every Business Needs a Plan” But not every business needs a Business Plan! My mission is to help micro and side hustle business owners turn their passion into profit. How? By working with them on the (often) missing link in their business – PLANNING! But maybe you’re shying away from […]

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Plan for Success: Take Your Micro or Side Hustle Business Back to the Future!

Plan for Success: Take Your Micro or Side Hustle Business Back to the Future - Photograph by You X Ventures | Kathy Ennis | LittlePiggy

Micro and side hustle business owners often shy away from creating a plan for success because the process of planning will raise a host of factors, including perceptions of self-worth and fear. It’s those feelings of self-worth and the fear of the commitment to a course of action (a course of action we sometimes don’t […]

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