Category Archives for "Side Hustle"

The Perfect Pricing Mindset For Your Micro Business or Side Hustle

The Perfect Pricing Mindset For Your Micro Business or Side Hustle | Kathy Ennis | LittlePiggy

In my last blog post, I covered the importance of setting a product and pricing strategy that creates profit in your micro business or side hustle. A pricing strategy involves taking a much closer look at: what you’re selling who you’re selling to whether your customers want what you’re selling, and how much they’re prepared […]

Read more

How to Nurture Your Customers (and Save Masses of Time!) with a CRM

How to Nurture Your Customers and Save Masses of Time with a CRM | Kathy Ennis | LittlePiggy

“I haven’t got time to set-up and then keep updating a CRM!” I hear these words all the time from stressed-out micro business owners and side-hustlers.  You could be nodding along as you read this, too. But at this point I’ll usually ask the following question: Replies usually include a sophisticated pen-and-paper system, or if […]

Read more

Customer Experience Essentials: Why Your Micro or Side Hustle Business Needs A CRM System

Customer Experience Essentials Why Your Micro or Side Hustle Business Needs A CRM System - Photograph by Stephen Dawson | Kathy Ennis | LittlePiggy

FACT: We’re all far more likely to spend our money with, and keep on buying from, polite and friendly companies who: respond quickly to our queries, sell us products and services that do what they say they will, and make us feel appreciated After all, who wants to be treated like just another faceless, paying […]

Read more

Delivering the Best Customer Experience in Your Micro or Side Hustle

Delivering the Best Customer Experience in Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

As a customer, how do you like to be treated? What’s your experience of the ‘customer experience’? If you’re anything like me, you’ll appreciate polite and friendly interactions, a quick response to queries, and products or services that do exactly what they say they will. We’ve all got our own stories of success and horror […]

Read more

Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

Read more

Your Ideal Customers and Why You Have to Be Marmite

Your Ideal Customers and Why You Have to Be Marmite | Kathy Ennis | LittlePiggy

It’s so easy to work in your business with just one thing on your mind:  what you are selling. Make that absolutely perfect, and success will follow. Right? You know, it’s that whole “Build it, and they will come…” thing. (OMG, Kevin Costner has got a lot to answer for!!) But business is about so […]

Read more

Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

Read more

How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle

How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

Let’s continue to focus on the Four Ps of Marketing – namely, Product, Price, People and Promotion. I’ve spent some time looking at your ideal customer profile, how to match your products or services to their needs and expectations, and why you should get to know your competitors a little better. So with the hard […]

Read more

Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

Read more

The Essentials of Micro Business Marketing (For the Non-Marketer!)

The Essentials of Micro Business Marketing - For the Non-Marketer | Kathy Ennis | LittlePiggy

I get it. Running a micro-business is incredibly tough. When you’re the only one in charge, success isn’t about coming up with a great business idea, then commanding a highly efficient team to take care of all the details. Instead, you’ve got to be your own salesperson, your own IT support, your own operations manager, […]

Read more
1 2 3
>