I want to ask you something. When you think about your brand, what comes to mind first? If your answer was your logo, your colour palette or your Canva templates,
So the countdown to Christmas is well under way – there are fewer than 50 sleeps at my latest count – and naturally, the big retailers are pulling out all
Your brand values are the promises your business is making to the world. It’s your job to make sure they are kept. Let’s think about this like a customer rather
When you work for yourself, the idea of building a brand for your business may seem like something you don’t have to worry about. So, what if I was to
Business branding is all about the Four Vs. What does this mean? The Four Vs of Business Branding is a process I developed specifically for solopreneurs, freelancers and side-hustle businesses.
“Who are my customers?” is one of the most important questions in business The reason? Your brand must be developed to create a positive emotional response from these people to
Branding. It’s a word that is often used; but is it used correctly? Do the people using it always know what branding means? Well, let’s think about business branding basics.