Category Archives for "Brand"

The Four Vs of Micro Business Branding

The Four Vs of Micro Business Branding | Kathy Ennis | LittlePiggy

I have taken you on a micro business branding journey over my past few blog posts! So, by now, you should be crystal-clear about the meaning of a brand (it’s so much more than a logo!), how to define your brand values, and how to hone in on your target customer. If you missed out […]

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Micro and Side Hustle Business Branding: The Value of Brand Values

Micro and Side Hustle Business Branding: The Value of Brand Values | Kathy Ennis | Littlepiggy

Before we decide to buy something from a new company, it’s very likely that we’ll do some online research. This will typically include reading through their website and blog, checking customer comments and testimonials, and scrolling their social media feeds. We do all this because we want to know what that company is really like, […]

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Branding Basics: So, What Exactly IS a Brand?

Branding Basics: So, What Exactly IS a Brand? | Kathy Ennis | LittlePiggy

Branding. It’s a word that is often used; but is it used correctly? Do the people using it always know what branding means? When you think about your favourite company, what immediately springs to mind?  Is it their logo, their customer service, their social media posts, or maybe their latest TV/radio/magazine ad? Can you define […]

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Develop Your Business Success Mindset

Develop Your Business Success Mindset | Kathy Ennis | LittlePiggy

Business Success. It’s All in the Mind Why is a ‘success mindset’ so important for small and micro business owners? There are three key principles you need to understand and utilise as a successful business owner: Money – you need to know how you make money in your business and  you need to implement rigorous […]

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Five Steps to Building Your Brand on Instagram

5 Steps to Building Your Brand on Instagram | Kathy Ennis | Blog

As a small or micro business, you have probably started to establish an online presence to attract leads and promote your products and services. It’s likely you have a website and a variety of social media accounts – Facebook, Twitter, LinkedIn, Pinterest etc. So, when someone comes along and says you need to add another […]

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Why Instagram Should Be the Next BIG THING In Your Business

Why Instagram Should be the Next Big Thing In Your Business | Kathy Ennis | LittlePiggy

You can’t deny it, mobile technology has changed the way you express yourself and communicate with others. You’ve gone from talking to texting; from photos to emojis, hashtags, selfies and videos. Using images to record our lives and the world around us is nothing new. If you go to Lascaux in southern France you will […]

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3 Brilliant Business Building Tools I Discovered This Week

3 Brilliant Business Building Tools I Discovered This Week - That You Should Use | Kathy Ennis | LittlePiggy

Working with such a wide variety of businesses – a new jeans brand one day; a trendy, quirky café the next; then on to a one-person accountancy firm – means I have to have a pretty broad knowledge and understanding of tricks, tips and tools that can make their business-life easier, as well as put […]

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21 Really Useful Free Image Sites

21 Really useful Free Image Sites

Using Images: The Stats Images and photos are the most important tactic in optimizing social media posts (source) Tweets with images receive 18% more clicks, 89% more favourites and 150% more Retweets (source) Adding a photo URL to a Tweet can boost Retweets by 35% (source) On Facebook photo posts get 39% more interaction (source) […]

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