Why Facebook Page Verification is Essential for a Small or Micro Business
For months now, the news has been full of stories about fake news, questionable websites and the (alleged) illegal use of personal data gathered from online sources. Information is becoming easier to forge and distribute, and many consumers are becoming unsure of who they can trust.
Customers are looking for evidence that they are dealing with real people and real businesses.
One of the ways you can make it easier for you to prove that you are ‘real’ and for your business to earn trust is by verifying your Facebook Page.
What is Facebook Page Verification?
It’s simple. Facebook page verification involves proving to Facebook that you are who you say you are and your business is what you say it is. You do this by providing some (really simple) evidence. Once you have done that, and Facebook is satisfied, a grey tick mark will appear beside your business name on your Facebook page.
If you’re a global brand or well-known personality your tick will be blue. This verification is far harder to achieve, and the verification requirements are far more rigorous.
This blog will take you through the steps of achieving the grey tick-mark verification.
Can Anyone Get Facebook Page Verification?
Only certain types of Facebook pages can be verified.
What do I mean by this?
When you created your Facebook page you made a choice about the type of Page, for example, you may have opted for Local Business or Place or maybe Company, Organisation or Institution.
The type of Facebook pages that can request the simplest, grey tick form, of verification are Local Business or Place; Company, Organisation or Institution; or Artist, Band or Public Figure.
What Are the Benefits of Facebook Page Verification?
Here are some really compelling benefits for having a verified Facebook page.
A verified Facebook Page will:
- Help your Page rank higher in both Facebook and Google searches
- Increase your page’s potential for reach and engagement
- Rank higher on the list of searched items with Facebook
- Give you more views because you will rank higher than fan pages and unofficial pages, as well as from your competitors if their pages are unverified
- Give you a higher chance of interaction from your audience because – being ranked above unverified pages – people searching will they find your page more easily. It has also been shown that people are more likely to comment, like, or even buy a product on a verified page
- Build trust with your audience because they know they are getting access to genuine information when you post and share from a verified page
The Basic Requirements for Facebook Page Verification
Facebook has not published a list of page verification requirements but, before you start the process of verification, make sure your Page looks good with an attractive header image and a profile photo, you have some Likes/Followers and some posted content.
You must also have:
- A website with your URL listed on the page
- Contact information, including email address, a physical address and a phone number
- A completed About and Description section
One of the issues small and micro businesses often come up against when attempting to verify their page is the contact information. Verification can be difficult to achieve:
- If you are using a ‘free’ email account (Yahoo, Hotmail, Gmail etc) that does not correspond to the URL on your website, for example the website https://acme.co.uk and the email address firstname.lastname@example.org/
- If you don’t have a physical address. This can be difficult for small and micro businesses who work from home, so you may need to use a registered address (my accountant allows me to use his office address as my registered address) or a mailing address
- If you don’t have a ‘listed’ phone number. Basically, a phone number that is, or looks like, a landline (and it should be displayed on your website). I use a VOIP (voice over internet protocol) number. It’s an internet number that rings on my mobile. It has a London (020) prefix.
Remember, Facebook is looking for proof that you really are who you say you are before they award verification. This is why they favour tangible things that give your business credibility.
You can verify your Facebook page using documentary evidence, however, if the documents are not supported by this basic information you may find your verification request is denied.
How Do You Get Facebook Page Verification?
The process has got a lot easier and more streamlined. Here’s the step-by-step process (working on the desktop version, not phone or tablet).
- Go to the Settings menu by clicking on Settings on right-hand side of your Facebook page
- In Settings choose General
- Under Page Verification choose Verify the Page
- You will then be prompted to Get Started
Once you have clicked, Get Started, Facebook will ask you to enter your phone number, language, and country.
Your phone number is by far the easiest method to verify your Facebook business page. As noted above, Facebook does favour ‘listed’ numbers. You can try this process with your mobile number, but you may find your request for verification is denied.
If you want to, you can choose to Verify this page with documents instead. This process is a longer, and Facebook is selective (in my experience, very picky) about what materials they require and / or will accept (even if you use documents that they list!)
These are some of the types of documents that Facebook finds acceptable as proof:
- Business tax documents
- Business utility bills, including phone bills
- Certificates of company formation
- Company Incorporation certificates
If you want to use this type of information for your page verification, you will have to provide this evidence in digital format / as a PDF so that they can be uploaded to Facebook.
Each document supplied must clearly list the business name and address.
Once these documents are uploaded, Facebook will manually check that these are correct using public records (which can sometimes be a problem with documents that are not easily recognisable in the USA)
If you are using a phone number for verification, Facebook will call you with an automated message that provides you with a four-digit verification code. You simply insert that code into the appropriate box.
Once you have done that click Continue and you should receive immediate confirmation that your page has been verified (or not!) In my experience, I only received confirmation that my page had not been verified. When it did, eventually, work for me the only confirmation was seeing the grey tick next to my business name.
If you are using documentary evidence the process can take a lot longer as your evidence has to checked manually. My experience with this was that, after a few days waiting, my (totally official) company incorporation documentation was not recognised as ‘official’. I eventually went down the phone route and it was so much simpler!
You Can Lose Facebook Page Verification
It is uncommon for a page to lose verification, but it does happen.
The most common reasons for losing verification include:
- Changing of the business page name
- Changing a large amount of kay content on the page
- Merging the page with an unverified page
Verification can be retrieved for a legitimate business, however, Facebook support services are notoriously difficult to access, so it is not the easiest thing in the world to do.
So, Is It Worthwhile Getting Your Facebook Page Verified?
For some people Facebook page verification is a really simple process, for others, not so much, so only you can decide if it is worth your while to seek verification.
However, we are operating in an increasingly competitive market and if you want to get more page views, on-page interactions – and, ultimately, trust – from your audience, why not?
Bottom line is, it’s better to have a verified page than an unverified page, and the process (even though you may have to give it a go a few times) is fairly simple. It’s free, it doesn’t take long, and the benefits are well worth it.