Discover how to profile your ideal customer beyond age and gender. Unlock insights to attract, connect, and convert with clarity with a powerful customer profile.
If you think knowing your customer means knowing their age, gender, or postcode, think again. This session is about going deeper—because real connection (and better conversions!) starts when you understand who your customers are and what your audience really cares about.
Join Kathy for this practical, engaging webinar where you’ll learn how to build rich customer profiles that go way beyond surface-level stats. Whether you’re just starting out or need to refocus your marketing, this session will give you the clarity and confidence to speak your customer’s language, and create products, services, and content that hit the mark.
Key takeaways:
- Why traditional demographics aren’t enough to build an effective customer profile
- How to identify your ideal customer’s motivations, challenges, and decision-making behaviours
- Practical tools and prompts to help you create a meaningful customer persona
- How to use your customer profile to shape your messaging, marketing, and offers
- Tips for avoiding common mistakes
Date, Time and Venue
- Online
- 30th May 2025
- 10.00am to 11.00am
