Tag Archives for " small business "

The Surprising Truth About SEO: Written Content That Gets Results

The Surprising Truth About SEO Written Content That Gets Results Photo by Rawpixel | Kathy Ennis | LittlePiggy

You’ve got the perfect product or service.  The next step is clear: you need to tell everybody about it! While your website is the perfect selling tool, it can be difficult to know how to stand out.  Around 50,000 new websites are launched every day – a truly phenomenal number! – which means getting yours […]

Read more

Stand-Out Website Design: Simple and Effective Best Practice Tips

Stand-Out Website Design Simple and Effective Best Practice Tips - Photo by Domenico Loia | Kathy Ennis | LittlePiggy

Once upon a time, I did something I advise my clients never to do (or, to do with absolute caution).  Having already established a business with a strong brand, I decided to change it completely. While rebranding can seem a foolish decision, I had to ensure that my brand honestly reflected who I am and […]

Read more

Why Your Website Has To Be At The Heart of Your Marketing Conversion Cycle

Why Your Website Has To Be At The Heart of Your Marketing Conversion Cycle | Kathy Ennis | LittlePiggy

When you started marketing your business, you probably heard the popular expression “your website is your shop window”. That expression is popular because it’s true.  But these days, it goes a lot further than that.  Rather than just the window, your website is your entire shop – and what’s more, it sits right at the […]

Read more

A Simple Three-Step Marketing Campaign Checklist

Get you marketing off to a great start with this simple marketing campaign checklist. Creating an offer or promotion that takes advantage of a national campaign is a great way to bring in returning customers and reach new ones too. It’s a ‘hook’ for you to hang your offer on. It can be something like […]

Read more

Small Business Marketing: Get to Grips with Marketing Your Small Business

Get to Grips with Marketing Your Small Business Marketing | Kathy Ennis | LittlePiggy

Getting to Grips with Small Business Marketing You have to get to grips with small business marketing. As a small or micro business you are in a unique, but difficult, position in terms of marketing your business. Unique because of the potential you have to reach out to your customer base through close proximity; difficult […]

Read more

Why Facebook Page Verification is Essential for a Small or Micro Business

Why Facebook Page Verification is Essential for a Small or Micro Business | Kathy Ennis | LittlePiggy

For months now, the news has been full of stories about fake news, questionable websites and the (alleged) illegal use of personal data gathered from online sources. Information is becoming easier to forge and distribute, and many consumers are becoming unsure of who they can trust. Customers are looking for evidence that they are dealing […]

Read more

The Worst Cashflow Mistake a Small Business Can Make

The Worst Cash Flow Mistake a Small Business Can Make | Kathy Ennis | LittlePiggy | Image by William Iven

What is the Worst Cashflow Mistake a Small Business Can Make? The worst cashflow mistake a small or micro business can make is to not live by the motto  “You Haven’t Earned It Until It’s in The Bank” Cashflow forecasting is an essential activity in any business; I’m not talking about that. I’m talking about counting […]

Read more

Develop Your Business Success Mindset

Develop Your Business Success Mindset | Kathy Ennis | LittlePiggy

Business Success. It’s All in the Mind Why is a ‘success mindset’ so important for small and micro business owners? There are three key principles you need to understand and utilise as a successful business owner: Money – you need to know how you make money in your business and  you need to implement rigorous […]

Read more

Want A Thriving Business? Avoid These Massive Marketing Mistakes!

Want a Thriving Business Avoid These Massive Marketing Mistakes | Kathy Ennis | LittlePiggy

Which marketing activities will bring you more customers or make more sales? If only there was one, simple answer to that question. The thing with marketing is that there are never any guarantees of success. Techniques and methods that work well for one business may not work as well for another – even if they […]

Read more
>