Tag Archives for " small business "

Your Ideal Customers and Why You Have to Be Marmite

Your Ideal Customers and Why You Have to Be Marmite | Kathy Ennis | LittlePiggy

It’s so easy to work in your business with just one thing on your mind:  what you are selling. Make that absolutely perfect, and success will follow. Right? You know, it’s that whole “Build it, and they will come…” thing. (OMG, Kevin Costner has got a lot to answer for!!) But business is about so […]

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Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

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Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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Public Speaking or Presenting: Engagement Essentials Week Two

Public Speaking or Presenting Engagement Essentials Week Two - - Photograph by Kyle Glenn | Kathy Ennis | LittlePiggy

If I were to tell you that you’ve been booked to speak at a well-attended business event in a week’s time, how would you feel? If your automatic answer is “terrified!”, you’re in good company.  I’m lucky enough to meet a lot of bright, confident and capable business people who are fantastic at what they […]

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All About Networking: Engagement Essentials Week One

All About Networking Engagement Essentials Week One | Kathy Ennis | LittlePiggy

For the next four weeks, I’m going to focus on the essentials of ENGAGEMENT. Or, in other words, I’m going to explain more about how you can inspire and encourage people to connect with your business, on a deeper level than by simply clicking ‘Like’ on social media. Ready?  The first engagement essential I’m going […]

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List Segmentation OR Sending the Right Messages to The Right People!

List Segmentation or Sending the Right Messages to The Right People - Photograph by Kaitlyn Chow | Kathy Ennis | LittlePiggy

I hope you’ve been enjoying this series of email marketing-based blog posts, and that if you haven’t already, you’re building up the know-how to press ‘Send’ on your first message. In the last post of this series, I’m going to explain how you can send the right messages to exactly the right people with list […]

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Email Automation Is at The Heart of Email Marketing

Email Automation Is at The Heart of Email Marketing - Photograph by Estee Janssens | Kathy Ennis | LittlePiggy

Would you be surprised if I told you that automated email messages can be personal? A lot of people are put off from automating their business emails, because they prefer to communicate on an individual basis. However, when you’re managing and growing a company, where on Earth will you find the time to write a […]

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Why an Engaging Welcome Email is Crucial to Your Email Marketing Success

Why an Engaging Welcome Email is Crucial to Your Email Marketing Success - Photograph by Samuel Zeller | Kathy Ennis | LittlePiggy

Email marketing; my aim is to help you press ‘send’ on your first message, or refine your tactics if you’re already a seasoned email marketer. If  you take a look at some of my other blogs, you’ll not only understand the importance of email marketing, you’ll have got to work on building a good contact […]

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How to Build Your Email List for Effective Email Marketing

How to Build Your Email List for Effective Email Marketing | kathy Ennis | LittlePiggy

When it comes to email marketing, I often think that building a good email list is the part most people overlook. It’s easy to see why.  Building and maintaining an effective email list can seem like the least exciting or ‘fun’ part of an email marketing strategy.   Besides, you already know you offer a great […]

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Getting Started with Email Marketing

Getting Started with Email Marketing – Photograph by Boris Misevic | Kathy Ennis | LittlePiggy

Why wait for January? Why not set yourself a new marketing resolution? Namely, that you’ll give email marketing your best effort. Don’t worry if you don’t know where or how to begin.  Over the next few blogs, I’m going to be sharing some handy tips, tools and advice about the business-boosting world of email marketing. Once […]

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