Tag Archives for " small business "

Customer Experience Essentials: Why Your Micro or Side Hustle Business Needs A CRM System

Customer Experience Essentials Why Your Micro or Side Hustle Business Needs A CRM System - Photograph by Stephen Dawson | Kathy Ennis | LittlePiggy

FACT: We’re all far more likely to spend our money with, and keep on buying from, polite and friendly companies who: respond quickly to our queries, sell us products and services that do what they say they will, and make us feel appreciated After all, who wants to be treated like just another faceless, paying […]

Read more

Delivering the Best Customer Experience in Your Micro or Side Hustle

Delivering the Best Customer Experience in Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

As a customer, how do you like to be treated? What’s your experience of the ‘customer experience’? If you’re anything like me, you’ll appreciate polite and friendly interactions, a quick response to queries, and products or services that do exactly what they say they will. We’ve all got our own stories of success and horror […]

Read more

Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

Read more

Your Ideal Customers and Why You Have to Be Marmite

Your Ideal Customers and Why You Have to Be Marmite | Kathy Ennis | LittlePiggy

It’s so easy to work in your business with just one thing on your mind:  what you are selling. Make that absolutely perfect, and success will follow. Right? You know, it’s that whole “Build it, and they will come…” thing. (OMG, Kevin Costner has got a lot to answer for!!) But business is about so […]

Read more

Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

Read more

Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

Read more

Public Speaking or Presenting: Engagement Essentials Week Two

Public Speaking or Presenting Engagement Essentials Week Two - - Photograph by Kyle Glenn | Kathy Ennis | LittlePiggy

If I were to tell you that you’ve been booked to speak at a well-attended business event in a week’s time, how would you feel? If your automatic answer is “terrified!”, you’re in good company.  I’m lucky enough to meet a lot of bright, confident and capable business people who are fantastic at what they […]

Read more

All About Networking: Engagement Essentials Week One

All About Networking Engagement Essentials Week One | Kathy Ennis | LittlePiggy

For the next four weeks, I’m going to focus on the essentials of ENGAGEMENT. Or, in other words, I’m going to explain more about how you can inspire and encourage people to connect with your business, on a deeper level than by simply clicking ‘Like’ on social media. Ready?  The first engagement essential I’m going […]

Read more

List Segmentation OR Sending the Right Messages to The Right People!

List Segmentation or Sending the Right Messages to The Right People - Photograph by Kaitlyn Chow | Kathy Ennis | LittlePiggy

I hope you’ve been enjoying this series of email marketing-based blog posts, and that if you haven’t already, you’re building up the know-how to press ‘Send’ on your first message. In the last post of this series, I’m going to explain how you can send the right messages to exactly the right people with list […]

Read more

Email Automation Is at The Heart of Email Marketing

Email Automation Is at The Heart of Email Marketing - Photograph by Estee Janssens | Kathy Ennis | LittlePiggy

Would you be surprised if I told you that automated email messages can be personal? A lot of people are put off from automating their business emails, because they prefer to communicate on an individual basis. However, when you’re managing and growing a company, where on Earth will you find the time to write a […]

Read more
1 2 3 8
>