Tag Archives for " micro business "

How to Know Your Numbers and Manage the Money in Your Business

How to Know Your Numbers and Manage the Money in Your Business - Photograph by Volkan Olmez | Kathy Ennis | LittlePiggy

Do you dread preparing for your annual tax return? Do you have to steel yourself to check your business bank account, never quite sure whether it’s going to be in credit or debit? If so, you’re not alone.  Money is the number one ‘head in the sand’ issue for the vast majority of the business […]

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Reviews, Testimonials and Case Studies Will Give Your Marketing a Boost

Reviews, Testimonials and Case Studies Will Give Your Marketing a Boosty - Photograph by You X Ventures | Kathy Ennis | LittlePiggy

Hallowe’en is over and we’re firmly in the run-up to Christmas… Which means only one thing! You need to be ramping up the pressure on those seasonal campaigns you’ve been running. Still in the planning stage? You really do need to get cracking. What’s One Thing You Need to Back-Up Your Offer? Simple Something to […]

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The Fortune is in the Follow-Up: Easy Follow-Up Tips For Your Marketing

The Fortune is in the Follow-Up Easy Follow-Up Tips For Your Marketing | Kathy Ennis | LittlePiggy

By now, your seasonal marketing campaign is well under way, RIGHT? (Remember those essential preparation tips we learned from the likes of John Lewis?) Because above all, we’ve learned that every good marketing campaign starts with a whimper … … and ends with a BANG! To summarise, that means whetting appetites with your product, service […]

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How to Run Your Marketing Campaign in Simple, Easy Steps

How to Run Your Marketing Campaign in Simple Easy Steps | Kathy Ennis | LittlePiggy

Have you got a product to promote?  A course you’re about to run?  An amazing event on the horizon? Over the past few weeks, I’ve been focusing on everything you need to plan and run a targeted marketing campaign that will help you educate people and draw them in. (This feels particularly timely, since we’re […]

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Always Add Value (Never Discounts!) in Your Marketing Campaigns

Always Add Value Never Discounts in Your Marketing Campaigns | Kathy Ennis | LittlePiggy

Giving yourself enough time to promote your event or special offer is paramount.  After all, the very best marketing campaigns start with a whimper, and end with a BANG! For example, if you’re hosting an event in six months’ time, it could be tempting not to tell people about it immediately.  But you’ll need to […]

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What Your Business can Learn from the John Lewis Christmas Ad

What Your Business can Learn from the John Lewis Christmas Ad | Kathy Ennis | LittlePiggy

How to Plan a Marketing Campaign like John Lewis (just in time for Christmas!) So the countdown to Christmas is well under way – there are fewer than 75 sleeps at my latest count – and naturally, social media is buzzing in anticipation of the new John Lewis Christmas TV ad. (If you haven’t heard […]

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Take the Product Staircase to Your Marketing Success

Take the Product Staircase to Your Marketing Success | Kathy Ennis | LittlePiggy

What Is a Product Staircase? Different customers have different needs – not to mention different budgets. Your pricing strategy and your marketing strategy should take these differences into account and should influence the creation and development of your products and services. This is the basic concept of the Product Staircase; offering a range of products […]

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Turnover: Setting Your Prices for Profit Not Just Survival

Turnover Setting Your Prices for Profit Not Just Survival | Kathy Ennis | LittlePiggy

Don’t Turn Your Back on Turnover How much are your products and services really worth? If you’ve been following my recent blog posts, you should have a good idea about how to begin setting a pricing strategy for your micro business or side hustle. You aren’t alone if you think your business is too small […]

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The Perfect Pricing Mindset For Your Micro Business or Side Hustle

The Perfect Pricing Mindset For Your Micro Business or Side Hustle | Kathy Ennis | LittlePiggy

In my last blog post, I covered the importance of setting a product and pricing strategy that creates profit in your micro business or side hustle. A pricing strategy involves taking a much closer look at: what you’re selling who you’re selling to whether your customers want what you’re selling, and how much they’re prepared […]

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How to Create the Perfect Product and Pricing Strategy for Your Business

How to Create the Perfect Product and Pricing Strategy for Your Business | Kathy Ennis | LittlePiggy

Micro and Side Hustle business owners often think they don’t need to waste precious time on a specific product and pricing strategy Why bother, when your business consists of just you, and maybe one or two others? You haven’t got an overly complicated, ever-changing list of products and services to keep up with, so why […]

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