Tag Archives for " marketing strategy "

Take the Product Staircase to Your Marketing Success

Take the Product Staircase to Your Marketing Success | Kathy Ennis | LittlePiggy

What Is a Product Staircase? Different customers have different needs – not to mention different budgets. Your pricing strategy and your marketing strategy should take these differences into account and should influence the creation and development of your products and services. This is the basic concept of the Product Staircase; offering a range of products […]

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Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

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Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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The Essentials of Micro Business Marketing (For the Non-Marketer!)

The Essentials of Micro Business Marketing - For the Non-Marketer | Kathy Ennis | LittlePiggy

I get it. Running a micro-business is incredibly tough. When you’re the only one in charge, success isn’t about coming up with a great business idea, then commanding a highly efficient team to take care of all the details. Instead, you’ve got to be your own salesperson, your own IT support, your own operations manager, […]

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How to Start Your Very Own Side Hustle Micro Business

How to Start Your Very Own Side Hustle Micro Business | Kathy Ennis | LittlePiggy

Have you ever had the feeling that you’re worth so much more than your nine-to-five job?  You might even have had fleeting thoughts about leaving it altogether and starting up on your own.  Deep down, you crave an opportunity to channel all your experience and skill-set into something you genuinely love. If so, you could […]

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Getting Started with Email Marketing

Getting Started with Email Marketing – Photograph by Boris Misevic | Kathy Ennis | LittlePiggy

Why wait for January? Why not set yourself a new marketing resolution? Namely, that you’ll give email marketing your best effort. Don’t worry if you don’t know where or how to begin.  Over the next few blogs, I’m going to be sharing some handy tips, tools and advice about the business-boosting world of email marketing. Once […]

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Join The JFDI Club on Facebook

The JFDI Club | Kathy Ennis | LittlePiggy

The JFDI Club is a free Facebook Group that I run, designed for anyone who has been a client, been to one of my training sessions, seen me talk, read my blogs, or engaged with me at networking. The JFDI Club is a friendly community for those looking to make their ultra-small or micro business shine. […]

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What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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Small Business Marketing: Get to Grips with Marketing Your Small Business

Get to Grips with Marketing Your Small Business Marketing | Kathy Ennis | LittlePiggy

Getting to Grips with Small Business Marketing You have to get to grips with small business marketing. As a small or micro business you are in a unique, but difficult, position in terms of marketing your business. Unique because of the potential you have to reach out to your customer base through close proximity; difficult […]

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Want A Thriving Business? Avoid These Massive Marketing Mistakes!

Want a Thriving Business Avoid These Massive Marketing Mistakes | Kathy Ennis | LittlePiggy

Which marketing activities will bring you more customers or make more sales? If only there was one, simple answer to that question. The thing with marketing is that there are never any guarantees of success. Techniques and methods that work well for one business may not work as well for another – even if they […]

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