Tag Archives for " marketing strategy "

How to Start Your Very Own Side Hustle Micro Business

How to Start Your Very Own Side Hustle Micro Business | Kathy Ennis | LittlePiggy

Have you ever had the feeling that you’re worth so much more than your nine-to-five job?  You might even have had fleeting thoughts about leaving it altogether and starting up on your own.  Deep down, you crave an opportunity to channel all your experience and skill-set into something you genuinely love. If so, you could […]

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Getting Started with Email Marketing

Getting Started with Email Marketing – Photograph by Boris Misevic | Kathy Ennis | LittlePiggy

Why wait for January? Why not set yourself a new marketing resolution? Namely, that you’ll give email marketing your best effort. Don’t worry if you don’t know where or how to begin.  Over the next few blogs, I’m going to be sharing some handy tips, tools and advice about the business-boosting world of email marketing. Once […]

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Join The JFDI Club on Facebook

The JFDI Club | Kathy Ennis | LittlePiggy

The JFDI Club is a free Facebook Group that I run, designed for anyone who has been a client, been to one of my training sessions, seen me talk, read my blogs, or engaged with me at networking. The JFDI Club is a friendly community for those looking to make their ultra-small or micro business shine. […]

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What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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Small Business Marketing: Get to Grips with Marketing Your Small Business

Get to Grips with Marketing Your Small Business Marketing | Kathy Ennis | LittlePiggy

Getting to Grips with Small Business Marketing You have to get to grips with small business marketing. As a small or micro business you are in a unique, but difficult, position in terms of marketing your business. Unique because of the potential you have to reach out to your customer base through close proximity; difficult […]

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Want A Thriving Business? Avoid These Massive Marketing Mistakes!

Want a Thriving Business Avoid These Massive Marketing Mistakes | Kathy Ennis | LittlePiggy

Which marketing activities will bring you more customers or make more sales? If only there was one, simple answer to that question. The thing with marketing is that there are never any guarantees of success. Techniques and methods that work well for one business may not work as well for another – even if they […]

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You Think You Can Market Your Business Without a Marketing Plan? Think Again

You Think You Can Market Your Business Without a Marketing Plan Think Again - Photograph by Arnel-Hasanovic | Kathy Ennis | LittlePiggy

A survey* of small and micro business owners found that 66% struggle with finding new customers, while 40% said they had difficulty in retaining their existing customers. Finding and keeping customers doesn’t happen by accident; it happens with marketing. The problem is that without a marketing plan, finding customers is unnecessarily difficult while keeping the […]

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Want to Boost Your Marketing? Five Reasons You Need Instagram

Want to Boost Your Marketing Five Reasons You Need Instagram | Kathy Ennis | LittlePiggy

When it first launched in 2010, Instagram was a simple photo-sharing app. Today it’s one of the most successful apps in the world. What changed? In 2012, Instagram was acquired by Facebook, which means it now has access to all the Facebook targeting, measurement and advertising tools. This is a massive advantage.  It means that […]

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Why Instagram Should Be the Next BIG THING In Your Business

Why Instagram Should be the Next Big Thing In Your Business | Kathy Ennis | LittlePiggy

You can’t deny it, mobile technology has changed the way you express yourself and communicate with others. You’ve gone from talking to texting; from photos to emojis, hashtags, selfies and videos. Using images to record our lives and the world around us is nothing new. If you go to Lascaux in southern France you will […]

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Creating a Social Media Marketing Content Calendar

Creating a Social Media Marketing Content Calendar | Kathy Ennis | LittlePiggy

Creating a Social Media Marketing Content Calendar Social Media Marketing Countdown to 2018 Week 2 Social – Media – Marketing Consider these three words. They are used constantly by small and micro business owners; it’s my belief, they are used so often the meaning has disappeared. What am I talking about? The fact that it’s […]

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