Tag Archives for " marketing funnel "

How to Run Your Marketing Campaign in Simple, Easy Steps

How to Run Your Marketing Campaign in Simple Easy Steps | Kathy Ennis | LittlePiggy

Have you got a product to promote?  A course you’re about to run?  An amazing event on the horizon? Over the past few weeks, I’ve been focusing on everything you need to plan and run a targeted marketing campaign that will help you educate people and draw them in. (This feels particularly timely, since we’re […]

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Take the Product Staircase to Your Marketing Success

Take the Product Staircase to Your Marketing Success | Kathy Ennis | LittlePiggy

What Is a Product Staircase? Different customers have different needs – not to mention different budgets. Your pricing strategy and your marketing strategy should take these differences into account and should influence the creation and development of your products and services. This is the basic concept of the Product Staircase; offering a range of products […]

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Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

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Join The JFDI Club on Facebook

The JFDI Club | Kathy Ennis | LittlePiggy

The JFDI Club is a free Facebook Group that I run, designed for anyone who has been a client, been to one of my training sessions, seen me talk, read my blogs, or engaged with me at networking. The JFDI Club is a friendly community for those looking to make their ultra-small or micro business shine. […]

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Your Marketing Funnel: More Simple Tools to Keep People Engaged

Your Marketing Funnel More Simple Tools to Keep People Engaged - Photograph by Annie Spratt | Kathy Ennis | LittlePiggy

So, you’ve followed the tips in my previous blog posts, and your marketing funnel is in full swing.  Your target is set, and now you’ve started pouring potential customers into the top of your funnel. If you’re in need of a recap, here are my three most recent posts cover the concept of a marketing […]

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Your Marketing Funnel: Top Tips to Get You Started

Your Marketing Funnel Top Tips to Get You Started -Photograph by Us Wah | Kathy Ennis | LittlePiggy

In my last blog post, What is a Marketing Funnel, and Why Do You Need One? I looked at the importance of marketing funnels (or colanders!) to your business. In this one, I’m going to get you started on creating a robust funnel that will drive the right kind of people to your business. To […]

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What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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Stop Searching! Your Best Customer is the One in Front of You

Stop Searching! Your Best Customer is the One in Front of You | Kathy Ennis | LittlePiggy

Know and Nurture Your Customers We live in a review-before-purchase culture (think about Tripadvisor, Amazon etc.) with customers who want to feel nurtured and part of a community. Word of Mouth is becoming Word of Mouse: 80% of people trust online reviews as much as a personal recommendation 74% of people rely on social networks […]

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