Tag Archives for " marketing campaign "

The Fortune is in the Follow-Up: Easy Follow-Up Tips For Your Marketing

The Fortune is in the Follow-Up Easy Follow-Up Tips For Your Marketing | Kathy Ennis | LittlePiggy

By now, your seasonal marketing campaign is well under way, RIGHT? (Remember those essential preparation tips we learned from the likes of John Lewis?) Because above all, we’ve learned that every good marketing campaign starts with a whimper … … and ends with a BANG! To summarise, that means whetting appetites with your product, service […]

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How to Run Your Marketing Campaign in Simple, Easy Steps

How to Run Your Marketing Campaign in Simple Easy Steps | Kathy Ennis | LittlePiggy

Have you got a product to promote?  A course you’re about to run?  An amazing event on the horizon? Over the past few weeks, I’ve been focusing on everything you need to plan and run a targeted marketing campaign that will help you educate people and draw them in. (This feels particularly timely, since we’re […]

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Always Add Value (Never Discounts!) in Your Marketing Campaigns

Always Add Value Never Discounts in Your Marketing Campaigns | Kathy Ennis | LittlePiggy

Giving yourself enough time to promote your event or special offer is paramount.  After all, the very best marketing campaigns start with a whimper, and end with a BANG! For example, if you’re hosting an event in six months’ time, it could be tempting not to tell people about it immediately.  But you’ll need to […]

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What Your Business can Learn from the John Lewis Christmas Ad

What Your Business can Learn from the John Lewis Christmas Ad | Kathy Ennis | LittlePiggy

How to Plan a Marketing Campaign like John Lewis (just in time for Christmas!) So the countdown to Christmas is well under way – there are fewer than 75 sleeps at my latest count – and naturally, social media is buzzing in anticipation of the new John Lewis Christmas TV ad. (If you haven’t heard […]

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Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

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How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle

How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

Let’s continue to focus on the Four Ps of Marketing – namely, Product, Price, People and Promotion. I’ve spent some time looking at your ideal customer profile, how to match your products or services to their needs and expectations, and why you should get to know your competitors a little better. So with the hard […]

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Getting Started with Email Marketing

Getting Started with Email Marketing – Photograph by Boris Misevic | Kathy Ennis | LittlePiggy

Why wait for January? Why not set yourself a new marketing resolution? Namely, that you’ll give email marketing your best effort. Don’t worry if you don’t know where or how to begin.  Over the next few blogs, I’m going to be sharing some handy tips, tools and advice about the business-boosting world of email marketing. Once […]

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The Lead Magnet Lowdown: Using Them to Grow Your Business

The Lead Magnet Lowdown Using Them to Grow Your Business - Photograph by Don Agnello | Kathy Ennis | LittlePiggy

The Lead Magnet Lowdown: What, Why and How If I told you that there’s a very simple way for you to potentially generate thousands of leads per month for your business, would you believe me? Well there is, and it’s commonly referred to as a ‘Lead Magnet’. If you’ve ever heard me speak at a […]

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Join The JFDI Club on Facebook

The JFDI Club | Kathy Ennis | LittlePiggy

The JFDI Club is a free Facebook Group that I run, designed for anyone who has been a client, been to one of my training sessions, seen me talk, read my blogs, or engaged with me at networking. The JFDI Club is a friendly community for those looking to make their ultra-small or micro business shine. […]

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What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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