Tag Archives for " customers "

Take the Product Staircase to Your Marketing Success

Take the Product Staircase to Your Marketing Success | Kathy Ennis | LittlePiggy

What Is a Product Staircase? Different customers have different needs – not to mention different budgets. Your pricing strategy and your marketing strategy should take these differences into account and should influence the creation and development of your products and services. This is the basic concept of the Product Staircase; offering a range of products […]

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How to Create the Perfect Product and Pricing Strategy for Your Business

How to Create the Perfect Product and Pricing Strategy for Your Business | Kathy Ennis | LittlePiggy

Micro and Side Hustle business owners often think they don’t need to waste precious time on a specific product and pricing strategy Why bother, when your business consists of just you, and maybe one or two others? You haven’t got an overly complicated, ever-changing list of products and services to keep up with, so why […]

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How to Nurture Your Customers (and Save Masses of Time!) with a CRM

How to Nurture Your Customers and Save Masses of Time with a CRM | Kathy Ennis | LittlePiggy

“I haven’t got time to set-up and then keep updating a CRM!” I hear these words all the time from stressed-out micro business owners and side-hustlers.  You could be nodding along as you read this, too. But at this point I’ll usually ask the following question: Replies usually include a sophisticated pen-and-paper system, or if […]

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Customer Experience Essentials: Why Your Micro or Side Hustle Business Needs A CRM System

Customer Experience Essentials Why Your Micro or Side Hustle Business Needs A CRM System - Photograph by Stephen Dawson | Kathy Ennis | LittlePiggy

FACT: We’re all far more likely to spend our money with, and keep on buying from, polite and friendly companies who: respond quickly to our queries, sell us products and services that do what they say they will, and make us feel appreciated After all, who wants to be treated like just another faceless, paying […]

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Delivering the Best Customer Experience in Your Micro or Side Hustle

Delivering the Best Customer Experience in Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

As a customer, how do you like to be treated? What’s your experience of the ‘customer experience’? If you’re anything like me, you’ll appreciate polite and friendly interactions, a quick response to queries, and products or services that do exactly what they say they will. We’ve all got our own stories of success and horror […]

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Your Ideal Customers and Why You Have to Be Marmite

Your Ideal Customers and Why You Have to Be Marmite | Kathy Ennis | LittlePiggy

It’s so easy to work in your business with just one thing on your mind:  what you are selling. Make that absolutely perfect, and success will follow. Right? You know, it’s that whole “Build it, and they will come…” thing. (OMG, Kevin Costner has got a lot to answer for!!) But business is about so […]

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Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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Stop Searching! Your Best Customer is the One in Front of You

Stop Searching! Your Best Customer is the One in Front of You | Kathy Ennis | LittlePiggy

Know and Nurture Your Customers We live in a review-before-purchase culture (think about Tripadvisor, Amazon etc.) with customers who want to feel nurtured and part of a community. Word of Mouth is becoming Word of Mouse: 80% of people trust online reviews as much as a personal recommendation 74% of people rely on social networks […]

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