Tag Archives for " campaign "

The Fortune is in the Follow-Up: Easy Follow-Up Tips For Your Marketing

The Fortune is in the Follow-Up Easy Follow-Up Tips For Your Marketing | Kathy Ennis | LittlePiggy

By now, your seasonal marketing campaign is well under way, RIGHT? (Remember those essential preparation tips we learned from the likes of John Lewis?) Because above all, we’ve learned that every good marketing campaign starts with a whimper … … and ends with a BANG! To summarise, that means whetting appetites with your product, service […]

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How to Run Your Marketing Campaign in Simple, Easy Steps

How to Run Your Marketing Campaign in Simple Easy Steps | Kathy Ennis | LittlePiggy

Have you got a product to promote?  A course you’re about to run?  An amazing event on the horizon? Over the past few weeks, I’ve been focusing on everything you need to plan and run a targeted marketing campaign that will help you educate people and draw them in. (This feels particularly timely, since we’re […]

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Always Add Value (Never Discounts!) in Your Marketing Campaigns

Always Add Value Never Discounts in Your Marketing Campaigns | Kathy Ennis | LittlePiggy

Giving yourself enough time to promote your event or special offer is paramount.  After all, the very best marketing campaigns start with a whimper, and end with a BANG! For example, if you’re hosting an event in six months’ time, it could be tempting not to tell people about it immediately.  But you’ll need to […]

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What Your Business can Learn from the John Lewis Christmas Ad

What Your Business can Learn from the John Lewis Christmas Ad | Kathy Ennis | LittlePiggy

How to Plan a Marketing Campaign like John Lewis (just in time for Christmas!) So the countdown to Christmas is well under way – there are fewer than 75 sleeps at my latest count – and naturally, social media is buzzing in anticipation of the new John Lewis Christmas TV ad. (If you haven’t heard […]

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How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle

How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

Let’s continue to focus on the Four Ps of Marketing – namely, Product, Price, People and Promotion. I’ve spent some time looking at your ideal customer profile, how to match your products or services to their needs and expectations, and why you should get to know your competitors a little better. So with the hard […]

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What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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A Simple Three-Step Marketing Campaign Checklist

Get you marketing off to a great start with this simple marketing campaign checklist. Creating an offer or promotion that takes advantage of a national campaign is a great way to bring in returning customers and reach new ones too. It’s a ‘hook’ for you to hang your offer on. It can be something like […]

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Want A Thriving Business? Avoid These Massive Marketing Mistakes!

Want a Thriving Business Avoid These Massive Marketing Mistakes | Kathy Ennis | LittlePiggy

Which marketing activities will bring you more customers or make more sales? If only there was one, simple answer to that question. The thing with marketing is that there are never any guarantees of success. Techniques and methods that work well for one business may not work as well for another – even if they […]

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Want to Boost Your Marketing? Five Reasons You Need Instagram

Want to Boost Your Marketing Five Reasons You Need Instagram | Kathy Ennis | LittlePiggy

When it first launched in 2010, Instagram was a simple photo-sharing app. Today it’s one of the most successful apps in the world. What changed? In 2012, Instagram was acquired by Facebook, which means it now has access to all the Facebook targeting, measurement and advertising tools. This is a massive advantage.  It means that […]

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Why Instagram Should Be the Next BIG THING In Your Business

Why Instagram Should be the Next Big Thing In Your Business | Kathy Ennis | LittlePiggy

You can’t deny it, mobile technology has changed the way you express yourself and communicate with others. You’ve gone from talking to texting; from photos to emojis, hashtags, selfies and videos. Using images to record our lives and the world around us is nothing new. If you go to Lascaux in southern France you will […]

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