Tag Archives for " campaign "

What is a Marketing Funnel, and Why Do You Need One?

What is a Marketing Funnel, and Why Do You Need One Photograph by Yifei Chen | Kathy Ennis | LittlePiggy

I hope you enjoyed my recent series of blog posts about websites – why you need one, what to focus on and how to entice people there (if you haven’t seen the posts yet, why not grab a cuppa and have a browse through?) Here’s a link to one to get you started: Why Your Website […]

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A Simple Three-Step Marketing Campaign Checklist

Get you marketing off to a great start with this simple marketing campaign checklist. Creating an offer or promotion that takes advantage of a national campaign is a great way to bring in returning customers and reach new ones too. It’s a ‘hook’ for you to hang your offer on. It can be something like […]

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Want A Thriving Business? Avoid These Massive Marketing Mistakes!

Want a Thriving Business Avoid These Massive Marketing Mistakes | Kathy Ennis | LittlePiggy

Which marketing activities will bring you more customers or make more sales? If only there was one, simple answer to that question. The thing with marketing is that there are never any guarantees of success. Techniques and methods that work well for one business may not work as well for another – even if they […]

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Want to Boost Your Marketing? Five Reasons You Need Instagram

Want to Boost Your Marketing Five Reasons You Need Instagram | Kathy Ennis | LittlePiggy

When it first launched in 2010, Instagram was a simple photo-sharing app. Today it’s one of the most successful apps in the world. What changed? In 2012, Instagram was acquired by Facebook, which means it now has access to all the Facebook targeting, measurement and advertising tools. This is a massive advantage.  It means that […]

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Why Instagram Should Be the Next BIG THING In Your Business

Why Instagram Should be the Next Big Thing In Your Business | Kathy Ennis | LittlePiggy

You can’t deny it, mobile technology has changed the way you express yourself and communicate with others. You’ve gone from talking to texting; from photos to emojis, hashtags, selfies and videos. Using images to record our lives and the world around us is nothing new. If you go to Lascaux in southern France you will […]

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Magnetise Your Marketing with a Highly Effective Lead Magnet

Magnetise Your Marketing with a Highly Effective Lead Magnet | Kathy Ennis | LittlePiggy

Consider all those unknown, elusive people who visit our websites. How would it be if we had a method of turning them into prospective customers; encouraging them to share and engage with us? Here’s the thing: We all have the ability to create a really simple solution that can do just that. It’s called a […]

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Become a Small Business Marketing Super Hero

Become a Small Business Marketing Super Hero | Kathy Ennis | LittlePiggy

Over the next two weeks small and micro businesses in the UK – businesses just like yours – have the opportunity to become Marketing Super Heroes! How? By taking advantage of the spotlight being firmly placed on ‘buying’ – with the emphasis on buying from small and micro businesses. Using Black Friday, Cyber Monday and […]

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Video Marketing for Small Business: A Fun, New Tool

You know I love sharing business building tools that can really add some interest and fun to your small or micro business marketing? Well, that’s what I’m going to do this week; introduce you to a new tool that – very easily – helps you bring video marketing into your small business. Keep reading for more info […]

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3 Small Business Marketing Strategies that Don’t Involve Social Media

3 Small Business Marketing Strategies that Don’t Involve Social Media | Kathy Ennis | LittlePiggy

Small Business Marketing Without Social Media You can’t deny the allure of social media as the holy grail in small business marketing. The ability to reach large audiences with our key business message, quickly and cheaply, is compelling. When you are developing a marketing plan for your business, social media is a given; it has […]

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How to Magnetise Your Online Marketing and Generate Leads

Magnetise Your Online Marketing with a Lead Magnet | Kathy Ennis | LittlePiggy

Your website or blog is your shopfront on the Internet high-street and, just like on the high-street, not everyone who visits your website will be ready to buy. It takes time to build the know-like-trust cycle that turns leads into customers. So, how do you encourage your website visitors, Facebook fans or Instagram groupies to […]

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