Tag Archives for " brand "

Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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The Four Vs of Micro Business Branding

The Four Vs of Micro Business Branding | Kathy Ennis | LittlePiggy

I have taken you on a micro business branding journey over my past few blog posts! So, by now, you should be crystal-clear about the meaning of a brand (it’s so much more than a logo!), how to define your brand values, and how to hone in on your target customer. If you missed out […]

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Micro and Side Hustle Business Branding: The Value of Brand Values

Micro and Side Hustle Business Branding: The Value of Brand Values | Kathy Ennis | Littlepiggy

Before we decide to buy something from a new company, it’s very likely that we’ll do some online research. This will typically include reading through their website and blog, checking customer comments and testimonials, and scrolling their social media feeds. We do all this because we want to know what that company is really like, […]

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Branding Basics: So, What Exactly IS a Brand?

Branding Basics: So, What Exactly IS a Brand? | Kathy Ennis | LittlePiggy

Branding. It’s a word that is often used; but is it used correctly? Do the people using it always know what branding means? When you think about your favourite company, what immediately springs to mind?  Is it their logo, their customer service, their social media posts, or maybe their latest TV/radio/magazine ad? Can you define […]

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Stand-Out Website Design: Simple and Effective Best Practice Tips

Stand-Out Website Design Simple and Effective Best Practice Tips - Photo by Domenico Loia | Kathy Ennis | LittlePiggy

Once upon a time, I did something I advise my clients never to do (or, to do with absolute caution).  Having already established a business with a strong brand, I decided to change it completely. While rebranding can seem a foolish decision, I had to ensure that my brand honestly reflected who I am and […]

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Develop Your Business Success Mindset

Develop Your Business Success Mindset | Kathy Ennis | LittlePiggy

Business Success. It’s All in the Mind Why is a ‘success mindset’ so important for small and micro business owners? There are three key principles you need to understand and utilise as a successful business owner: Money – you need to know how you make money in your business and  you need to implement rigorous […]

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Five Steps to Building Your Brand on Instagram

5 Steps to Building Your Brand on Instagram | Kathy Ennis | Blog

As a small or micro business, you have probably started to establish an online presence to attract leads and promote your products and services. It’s likely you have a website and a variety of social media accounts – Facebook, Twitter, LinkedIn, Pinterest etc. So, when someone comes along and says you need to add another […]

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Social Media Marketing Brand Consistency

Social Media Marketing Brand Consistency Get Noticed and Be Remembered | Kathy Ennis | LittlePiggy

Social Media Marketing Countdown to 2018 Week Three Get Noticed and Be Remembered for the Right Reasons The essence of branding is congruent, consistent messaging. Social media marketing brand consistency is imperative if you want your business to be noticed and remembered – for the right reasons! There are four things to bear in mind […]

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3 Brilliant Business Building Tools I Discovered This Week

3 Brilliant Business Building Tools I Discovered This Week - That You Should Use | Kathy Ennis | LittlePiggy

Working with such a wide variety of businesses – a new jeans brand one day; a trendy, quirky café the next; then on to a one-person accountancy firm – means I have to have a pretty broad knowledge and understanding of tricks, tips and tools that can make their business-life easier, as well as put […]

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