Social Media Content Creation: A Few of My Favourite Tips and Tools!
We’ve covered a lot about social media content over the past few months, so by now you probably know all the basics hands-down.
You know you need a good lead magnet, you know you need to be posting on your social media pages, and you know you need a blog.
All this is very well, you might be thinking, but how are you going to create all this amazing content while trying to run your business? Not to mention fitting in some family time, or maybe carving out the odd hour to read a book or take a bath!
So I’m going to make it a lot easier for you – by sharing some of my all-time favourite time-saving tips and tools.
Re-Purpose Your Favourite Content
I’m a huge fan of content re-purposing. If you’ve created some engaging content, then in my opinion it needs to be put properly to work!‘Write it once and use it many times'. As an ultra-small or micro business you don't have time to be constantly creating new content, so make the content you do create work as hard as possible #blog #littlepiggyuk… Click To Tweet
So that blog post you’ve written can easily be transformed into snappy social media quotes, podcast material, an Infographic, and an excuse to go live on Facebook. If you’re a regular blogger, you can even re-share older posts later on if you need to save some time.
(Those suggestions all came from the top of my head – I’m sure you could think of even more!)
Pretty-Up Your Content
It’s not enough to let your words do the talking any more. If you want to grab attention, you’ll have to add some interest with images.
But it’s OK if you’re not a dab hand with your camera phone. There are plenty of free image sites out there to help, and I’ve already shared 26 of the best here.
Wonder-sites such as Canva also allow you to repurpose images for your chosen social media pages, you can easily add text and logos, and you can even design your own Infographics.
Talk about time saving!
Get Involved with Video
Social media sites are increasingly gearing themselves towards video content. According to Social Media Today, a whopping 80% of internet traffic will be video by 2019.
Can you afford not to get involved?
As a beginner, the best video tool you have is your mobile phone – there’s no need for slick cameras and professional studios! Live, chatty social media videos are fantastic for drawing people in, but if that sounds too scary then you can pre-record a video, then edit and post as needed.
Tool-wise, I think once you’ve discovered Lumen5, you might just get addicted. All you need to do is enter your content URL – say for a blog post or your website’s ‘About Me’ section – and you’ll get an eye-catching video in minutes, created with AI that adds relevant pictures and music.
Here’s my personal lowdown on Lumen5, written when I first used it (I’m a BIG fan now!) You can still set up a free account, though, as ever, the paid version includes much more, such as custom branding and a better choice of music and imagery.
Outsource Your Content
If you’re still struggling to find time, rest assured there are plenty of people – and systems – out there who will be happy to take that content off your hands!
If you network regularly (and if you’ve got a business and you’re not networking – why?!) you will meet lots of really good people who can help you with blogging, graphic design or social media management.
Maybe you’ve not got a lot of cash? Well, how about using something like Fiverr. OK, it doesn’t cost just $5 these days, but it’s still really good value.
Or how about something else I’ve discovered recently Quill? It’s a digital content network that promises to create bespoke, SEO-ready written content for your business. You’ll have access to those all-important analytics, too, so you can see exactly what’s working.
Bring It All to Life!
Creating lively social media content is so easy to do now, with media companies producing new tech left, right and centre.
Here are my Top Ten Creative Apps that will really help pep up those posts and adverts.
Link All Your Content Back to Your Website
I talk about this a lot, and that’s because it’s vital. Everything you post or create should have the ultimate goal of drawing visitors to your website.
I always suggest creating a specific landing page on your website for any offer, course or service you produce. Share a specific lead magnet on social media, then ensure it links right back to your landing page.
From there, you can direct people to other areas of your site, helping them find out more about you and your unique approach.
(We covered the importance of lead magnets in my last blog post – catch up here if you missed it!)
Is there a time-saving app or website that you particularly love? If so, please share them below! I’m always on the lookout for new ones to try. Don’t forget to ask any questions that come up, too.
If you’re in need of any more ideas, my book The Big Social Media Marketing Organiser is available from Amazon, and is designed to help take your marketing from planning to profit.