Category Archives for "Small Business"

Customer Experience Essentials: Why Your Micro or Side Hustle Business Needs A CRM System

Customer Experience Essentials Why Your Micro or Side Hustle Business Needs A CRM System - Photograph by Stephen Dawson | Kathy Ennis | LittlePiggy

FACT: We’re all far more likely to spend our money with, and keep on buying from, polite and friendly companies who: respond quickly to our queries, sell us products and services that do what they say they will, and make us feel appreciated After all, who wants to be treated like just another faceless, paying […]

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Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

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Your Ideal Customers and Why You Have to Be Marmite

Your Ideal Customers and Why You Have to Be Marmite | Kathy Ennis | LittlePiggy

It’s so easy to work in your business with just one thing on your mind:  what you are selling. Make that absolutely perfect, and success will follow. Right? You know, it’s that whole “Build it, and they will come…” thing. (OMG, Kevin Costner has got a lot to answer for!!) But business is about so […]

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Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

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Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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