Category Archives for "Planning"

You Think You Can Market Your Business Without a Marketing Plan? Think Again

You Think You Can Market Your Business Without a Marketing Plan Think Again - Photograph by Arnel-Hasanovic | Kathy Ennis | LittlePiggy

A survey* of small and micro business owners found that 66% struggle with finding new customers, while 40% said they had difficulty in retaining their existing customers. Finding and keeping customers doesn’t happen by accident; it happens with marketing. The problem is that without a marketing plan, finding customers is unnecessarily difficult while keeping the […]

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Want a Successful Business? THE Seven Questions You Need to Answer

Want a Successful Business THE Seven Questions You Need to Answer | Kathy Ennis | LittlePiggy

Do You Want a Successful Business? I heard a very successful entrepreneur say that the difference between a successful business person with a profitable business and someone less successful is that the successful person is prepared. One of the qualities often attributed to successful entrepreneurs is that they are risk takers. However, I prefer to […]

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You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

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