Category Archives for "Marketing"

Always Add Value (Never Discounts!) in Your Marketing Campaigns

Always Add Value Never Discounts in Your Marketing Campaigns | Kathy Ennis | LittlePiggy

Giving yourself enough time to promote your event or special offer is paramount.  After all, the very best marketing campaigns start with a whimper, and end with a BANG! For example, if you’re hosting an event in six months’ time, it could be tempting not to tell people about it immediately.  But you’ll need to […]

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What Your Business can Learn from the John Lewis Christmas Ad

What Your Business can Learn from the John Lewis Christmas Ad | Kathy Ennis | LittlePiggy

How to Plan a Marketing Campaign like John Lewis (just in time for Christmas!) So the countdown to Christmas is well under way – there are fewer than 75 sleeps at my latest count – and naturally, social media is buzzing in anticipation of the new John Lewis Christmas TV ad. (If you haven’t heard […]

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Delivering the Best Customer Experience in Your Micro or Side Hustle

Delivering the Best Customer Experience in Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

As a customer, how do you like to be treated? What’s your experience of the ‘customer experience’? If you’re anything like me, you’ll appreciate polite and friendly interactions, a quick response to queries, and products or services that do exactly what they say they will. We’ve all got our own stories of success and horror […]

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Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

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Make Your Social Media Content Stand Out From the Crowd!

My BUMPER, Five-Part List of FREE Image Sites, Tools and Apps to Make Your Content Stand Out From the Crowd! If you want your social media content to have any impact on your marketing, it’s just not good enough to write the odd blog or post the occasional social media update, then cross your fingers […]

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How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle

How to Create a Ridiculously Simple Promotion Plan for Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

Let’s continue to focus on the Four Ps of Marketing – namely, Product, Price, People and Promotion. I’ve spent some time looking at your ideal customer profile, how to match your products or services to their needs and expectations, and why you should get to know your competitors a little better. So with the hard […]

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Micro Business Marketing: Stand Out FROM the Competition and Stand Out FOR Your Customers!

Micro Business Marketing Stand Out FROM the Competition and Stand Out FOR Your Customers | Kathy Ennis | LittlePiggy

Remember the Four Ps of Marketing? (If not, simply head over to my previous blog post for a reminder!) In summary, effective marketing means reaching the right people, in the right place and at the right time, with the right product, at the right price. But who exactly are these people you’re trying to reach? […]

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The Essentials of Micro Business Marketing (For the Non-Marketer!)

The Essentials of Micro Business Marketing - For the Non-Marketer | Kathy Ennis | LittlePiggy

I get it. Running a micro-business is incredibly tough. When you’re the only one in charge, success isn’t about coming up with a great business idea, then commanding a highly efficient team to take care of all the details. Instead, you’ve got to be your own salesperson, your own IT support, your own operations manager, […]

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Get Ready for 2019 #2: Save Time and Energy by Giving Your Content a Makeover!

Save Time and Energy by Giving Your Content a Makeover! - Get Ready for 2019 #2 | Kathy Ennis | LittlePiggy

Have you started planning your 2019 marketing content yet? If you have, BRILLIANT! If you haven’t, WHY NOT! In this post, I’m going to share some tips and tools that will not only save you some precious time but will also help you give your content a sparkly makeover! Tip 1: Create Evergreen Content As […]

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Get Ready for 2019 #1: Why ‘Going Live’ is Good Your for Business

Why Going Live is Good for Your Business - Get Ready for 2019 #1 | Kathy Ennis | LittlePiggy

Live social media broadcasts typically attract up to three times more engagement than pre-recorded video content, and the good news is that recording a Live video is easier than ever before.  Better still, there’s no need to invest in any fancy equipment.  All you need is a smartphone, a sturdy stand or tripod and a […]

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