Category Archives for "Email Marketing"

List Segmentation OR Sending the Right Messages to The Right People!

List Segmentation or Sending the Right Messages to The Right People - Photograph by Kaitlyn Chow | Kathy Ennis | LittlePiggy

I hope you’ve been enjoying this series of email marketing-based blog posts, and that if you haven’t already, you’re building up the know-how to press ‘Send’ on your first message. In the last post of this series, I’m going to explain how you can send the right messages to exactly the right people with list […]

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Email Automation Is at The Heart of Email Marketing

Email Automation Is at The Heart of Email Marketing - Photograph by Estee Janssens | Kathy Ennis | LittlePiggy

Would you be surprised if I told you that automated email messages can be personal? A lot of people are put off from automating their business emails, because they prefer to communicate on an individual basis. However, when you’re managing and growing a company, where on Earth will you find the time to write a […]

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Why an Engaging Welcome Email is Crucial to Your Email Marketing Success

Why an Engaging Welcome Email is Crucial to Your Email Marketing Success - Photograph by Samuel Zeller | Kathy Ennis | LittlePiggy

Email marketing; my aim is to help you press ‘send’ on your first message, or refine your tactics if you’re already a seasoned email marketer. If  you take a look at some of my other blogs, you’ll not only understand the importance of email marketing, you’ll have got to work on building a good contact […]

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How to Build Your Email List for Effective Email Marketing

How to Build Your Email List for Effective Email Marketing | kathy Ennis | LittlePiggy

When it comes to email marketing, I often think that building a good email list is the part most people overlook. It’s easy to see why.  Building and maintaining an effective email list can seem like the least exciting or ‘fun’ part of an email marketing strategy.   Besides, you already know you offer a great […]

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Getting Started with Email Marketing

Getting Started with Email Marketing – Photograph by Boris Misevic | Kathy Ennis | LittlePiggy

Why wait for January? Why not set yourself a new marketing resolution? Namely, that you’ll give email marketing your best effort. Don’t worry if you don’t know where or how to begin.  Over the next few blogs, I’m going to be sharing some handy tips, tools and advice about the business-boosting world of email marketing. Once […]

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The Lead Magnet Lowdown: Using Them to Grow Your Business

The Lead Magnet Lowdown Using Them to Grow Your Business - Photograph by Don Agnello | Kathy Ennis | LittlePiggy

The Lead Magnet Lowdown: What, Why and How If I told you that there’s a very simple way for you to potentially generate thousands of leads per month for your business, would you believe me? Well there is, and it’s commonly referred to as a ‘Lead Magnet’. If you’ve ever heard me speak at a […]

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5 Small Steps to Building a Big Contact List

5 Small Steps to Building a Big Contact List | Kathy Ennis | LittlePiggy

How Networking Can Be a Brilliant Way to Build Your Contact List I was out networking this week. At one of the events we had a really useful and insightful presentation from one of the group about the need to schedule post-networking time to take action on follow-up. I totally agree. Networking is about building […]

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