How to Magnetise Your Online Marketing and Generate Leads

Magnetise Your Online Marketing with a Lead Magnet | Kathy Ennis | LittlePiggy

Your website or blog is your shopfront on the Internet high-street and, just like on the high-street, not everyone who visits your website will be ready to buy. It takes time to build the know-like-trust cycle that turns leads into customers. So, how do you encourage your website visitors, Facebook fans or Instagram groupies to […]

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It’s Your Business Not Your Baby: Why Every Business Needs to Plan

It’s Your Business Not Your Baby: Why Every Business Needs to Plan | Kathy Ennis | LittlePiggy

Quotes, clichés, sayings – we love them. They pepper presentations, make beautiful images that are posted on Facebook and are re-Tweeted massively in Twitter streams. The reason we like them is that someone has summed-up, succinctly, a point or an issue that resonates with us. A quick Google search of the terms “quotes” and “planning” […]

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How to Easily Build a Powerful Network by Using Twitter

How to Easily Build a Powerful Network By Using Twitter | Kathy Ennis | LittlePiggy

Last week I gave you some fabulous reasons why you should be using Twitter to market your small business.  So fabulous, in fact, that I’m sure you’ve been busy putting them into practice!  But by now, you’re probably wondering just how you can grow your network so that even more people get to see your […]

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The Best Way to Work Twitter Into Marketing Your Small Business

The Best Way to Work Twitter Into Marketing Your Small Business | Kathy Ennis | LittlePiggy

If you’ve been keeping up with my blog, you’ll know that for the past couple of weeks I’ve been focusing on all things Facebook.  So does this mean you can relax, because you now have your small business social media marketing strategy all sorted? Well…not quite!  After all, Facebook is just one of many social […]

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The Biggest Facebook Advertising Mistakes Small Businesses Don’t Want to Make

The Biggest Facebook Advertising Mistakes Small Businesses Don’t Want to Make | Kathy Ennis | LittlePiggy

If you run a small business, the chances are that you’ve got a pretty tight marketing budget.  Spending it wisely can turn into a real Catch-22 situation; you need to know how likely you are to get a good return on your advertising investment because you simply can’t afford for it not to, but – […]

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Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First

Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First | Kathy Ennis | LittlePiggy

Facebook can be an intimidating place for a small business.  That fun and sociable site you use regularly to keep up with friends and family, suddenly becomes a mindboggling minefield when it comes to using it for business – and advertising!  Yes, there are so many different people all over the world using Facebook, but […]

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Will Never Changing Your Marketing Eventually Destroy Your Small Business?

I realise I’ve given this post a doom-laden title, but unfortunately if you’re a small business owner, it’s one that’s undoubtedly true. Why?  Well, I’m willing to guess that unless marketing services are what you actually offer, if you own a small business it’s more than likely that a) marketing isn’t at the top of […]

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Most Small Businesses Will Never Be Great at Marketing. Read Why

Most Small Businesses Will Never Be Great At Marketing | Kathy Ennis | LittlePiggy

OK, so here’s the ‘science’ bit. The thing that most small and micro businesses are doing that they call ‘marketing’ isn’t marketing at all; it’s promotion. And promotion is one tiddly, tiny (incredibly important) bit of marketing. Marketing is a whole bunch of stuff; it’s all the things you need to make sure that you […]

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5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017

5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017 | Kathy Ennis | LittlePiggy

I’m all about the ‘rise and repeat’ model of marketing for small and micro businesses, because we don’t have the time, staff or budget to be doing massively complicated marketing campaigns. That’s why we need to create systems that are effective and repeatable. We may not have the time and the budget, but what we […]

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