Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First

Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First | Kathy Ennis | LittlePiggy

Facebook can be an intimidating place for a small business.  That fun and sociable site you use regularly to keep up with friends and family, suddenly becomes a mindboggling minefield when it comes to using it for business – and advertising!  Yes, there are so many different people all over the world using Facebook, but […]

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Marketing Campaign Follow-Up

Marketing Campaign Follow-Up – The Easy Way | Kathy Ennis | LittlePiggy

Marketing Campaign Follow-Up: The Easy Way As a small or micro business owner, your focus is on getting people to pay for your product or service (or at least sign up for your newsletter or download your lead magnet). Of course this is a priority. However, just as important – and where the ongoing customer […]

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The Secret Behind Successful Marketing Campaigns

The Secret Behind Successful Marketing Campaigns | Kathy Ennis | LittlePiggy

Never Discount; Always Add Value Brilliant! You organised a marketing campaign and you got 10 new clients. You put your £1,000 personal development programme ‘on sale’ for £500. I remember one of my business mentors saying to me “Never discount; always add value”. But it can be very hard to stick to that mantra if we […]

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You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

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