The Secret Behind Successful Marketing Campaigns

The Secret Behind Successful Marketing Campaigns | Kathy Ennis | LittlePiggy

Never Discount; Always Add Value Brilliant! You organised a marketing campaign and you got 10 new clients. You put your £1,000 personal development programme ‘on sale’ for £500. I remember one of my business mentors saying to me “Never discount; always add value”. But it can be very hard to stick to that mantra if we […]

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You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

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Small Business Saturday? Why Should I Bother?

Small Business Saturday? Why Should I Bother? | Kathy Ennis | LittlePiggy

The busiest shopping season of the year — Christmas and the New Year – is just around the corner. For many businesses, the period between the middle of October and the end of December sees customer spending increasing between 20% and 40%. Interestingly, it’s not only spending in retail or on goods and services related […]

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How Do You Know if Your Marketing is Really Working?

How Do You Know if Your Marketing is Really Working? | Kathy Ennis | LittlePiggy

As a small or micro business you have a huge advantage over “big business” Your advantage? How close you are to your customers. If I phone Marks and Spencer head office there is no way that I would be put through to the Chief Executive, let alone the likelihood that the Chief Executive would be the […]

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21 Really Useful Free Image Sites

21 Really useful Free Image Sites

Using Images: The Stats Images and photos are the most important tactic in optimizing social media posts (source) Tweets with images receive 18% more clicks, 89% more favourites and 150% more Retweets (source) Adding a photo URL to a Tweet can boost Retweets by 35% (source) On Facebook photo posts get 39% more interaction (source) […]

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