You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

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3 Small Steps to Big Business on Small Business Saturday

3 Small Steps to Big Business on Small Business Saturday | Kathy Ennis | LittlePiggy

Creating an offer or promotion that takes advantage of the national campaign surrounding Small Business Saturday is an excellent opportunity for you to bring in returning customers and reach new ones too. Planning a marketing campaign can be daunting; that’s where I come in. I am going to take the pressure off by helping you […]

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Small Business Saturday? Why Should I Bother?

Small Business Saturday? Why Should I Bother? | Kathy Ennis | LittlePiggy

The busiest shopping season of the year — Christmas and the New Year – is just around the corner. For many businesses, the period between the middle of October and the end of December sees customer spending increasing between 20% and 40%. Interestingly, it’s not only spending in retail or on goods and services related […]

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How Do You Know if Your Marketing is Really Working?

How Do You Know if Your Marketing is Really Working? | Kathy Ennis | LittlePiggy

As a small or micro business you have a huge advantage over “big business” Your advantage? How close you are to your customers. If I phone Marks and Spencer head office there is no way that I would be put through to the Chief Executive, let alone the likelihood that the Chief Executive would be the […]

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21 Really Useful Free Image Sites

21 Really useful Free Image Sites

Using Images: The Stats Images and photos are the most important tactic in optimizing social media posts (source) Tweets with images receive 18% more clicks, 89% more favourites and 150% more Retweets (source) Adding a photo URL to a Tweet can boost Retweets by 35% (source) On Facebook photo posts get 39% more interaction (source) […]

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