Most Small Businesses Will Never Be Great at Marketing. Read Why

Most Small Businesses Will Never Be Great At Marketing | Kathy Ennis | LittlePiggy

OK, so here’s the ‘science’ bit. The thing that most small and micro businesses are doing that they call ‘marketing’ isn’t marketing at all; it’s promotion. And promotion is one tiddly, tiny (incredibly important) bit of marketing. Marketing is a whole bunch of stuff; it’s all the things you need to make sure that you […]

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5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017

5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017 | Kathy Ennis | LittlePiggy

I’m all about the ‘rise and repeat’ model of marketing for small and micro businesses, because we don’t have the time, staff or budget to be doing massively complicated marketing campaigns. That’s why we need to create systems that are effective and repeatable. We may not have the time and the budget, but what we […]

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Marketing Campaign Follow-Up

Marketing Campaign Follow-Up – The Easy Way | Kathy Ennis | LittlePiggy

Marketing Campaign Follow-Up: The Easy Way As a small or micro business owner, your focus is on getting people to pay for your product or service (or at least sign up for your newsletter or download your lead magnet). Of course this is a priority. However, just as important – and where the ongoing customer […]

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The Secret Behind Successful Marketing Campaigns

The Secret Behind Successful Marketing Campaigns | Kathy Ennis | LittlePiggy

Never Discount; Always Add Value Brilliant! You organised a marketing campaign and you got 10 new clients. You put your £1,000 personal development programme ‘on sale’ for £500. I remember one of my business mentors saying to me “Never discount; always add value”. But it can be very hard to stick to that mantra if we […]

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The 3 Things Small Businesses Forget During a Marketing Campaign

The 3 Things Small Businesses Forget During a Marketing Campaign | Kathy Ennis | LittlePiggy

You put time and effort into thinking up ideas and great offers to encourage customers and clients to choose to buy from you. Do you always get the results you want? If you don’t, I bet it’s because you aren’t doing one of these three things during your marketing campaign.  Ensure a Laser-Like Focus For […]

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Don’t Waste Time! Master the Simple Challenges of Marketing Campaigns

Don’t Waste Time! Master the Simple Challenges of Marketing Campaigns | kathy Ennis | LittlePiggy

Getting the word out about your business, products and services is a full-time job if you are a small or micro business owner. But the way you approach your marketing could be the deciding factor in your success. Moving from straightforward, ongoing, across-the-board promotion into a more targeted approach could have the impact you are […]

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You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

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3 Small Steps to Big Business on Small Business Saturday

3 Small Steps to Big Business on Small Business Saturday | Kathy Ennis | LittlePiggy

Creating an offer or promotion that takes advantage of the national campaign surrounding Small Business Saturday is an excellent opportunity for you to bring in returning customers and reach new ones too. Planning a marketing campaign can be daunting; that’s where I come in. I am going to take the pressure off by helping you […]

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Small Business Saturday? Why Should I Bother?

Small Business Saturday? Why Should I Bother? | Kathy Ennis | LittlePiggy

The busiest shopping season of the year — Christmas and the New Year – is just around the corner. For many businesses, the period between the middle of October and the end of December sees customer spending increasing between 20% and 40%. Interestingly, it’s not only spending in retail or on goods and services related […]

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How Do You Know if Your Marketing is Really Working?

How Do You Know if Your Marketing is Really Working? | Kathy Ennis | LittlePiggy

As a small or micro business you have a huge advantage over “big business” Your advantage? How close you are to your customers. If I phone Marks and Spencer head office there is no way that I would be put through to the Chief Executive, let alone the likelihood that the Chief Executive would be the […]

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