The Biggest Facebook Advertising Mistakes Small Businesses Don’t Want to Make

The Biggest Facebook Advertising Mistakes Small Businesses Don’t Want to Make | Kathy Ennis | LittlePiggy

If you run a small business, the chances are that you’ve got a pretty tight marketing budget.  Spending it wisely can turn into a real Catch-22 situation; you need to know how likely you are to get a good return on your advertising investment because you simply can’t afford for it not to, but – […]

Read more

Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First

Should You Be Using Facebook Advertising? Five Things a Small Business Should Consider First | Kathy Ennis | LittlePiggy

Facebook can be an intimidating place for a small business.  That fun and sociable site you use regularly to keep up with friends and family, suddenly becomes a mindboggling minefield when it comes to using it for business – and advertising!  Yes, there are so many different people all over the world using Facebook, but […]

Read more

Will Never Changing Your Marketing Eventually Destroy Your Small Business?

I realise I’ve given this post a doom-laden title, but unfortunately if you’re a small business owner, it’s one that’s undoubtedly true. Why?  Well, I’m willing to guess that unless marketing services are what you actually offer, if you own a small business it’s more than likely that a) marketing isn’t at the top of […]

Read more

Most Small Businesses Will Never Be Great at Marketing. Read Why

Most Small Businesses Will Never Be Great At Marketing | Kathy Ennis | LittlePiggy

OK, so here’s the ‘science’ bit. The thing that most small and micro businesses are doing that they call ‘marketing’ isn’t marketing at all; it’s promotion. And promotion is one tiddly, tiny (incredibly important) bit of marketing. Marketing is a whole bunch of stuff; it’s all the things you need to make sure that you […]

Read more

5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017

5 Things You Can Do in the Next 5 Days that will Boost Your Marketing in 2017 | Kathy Ennis | LittlePiggy

I’m all about the ‘rise and repeat’ model of marketing for small and micro businesses, because we don’t have the time, staff or budget to be doing massively complicated marketing campaigns. That’s why we need to create systems that are effective and repeatable. We may not have the time and the budget, but what we […]

Read more

Marketing Campaign Follow-Up

Marketing Campaign Follow-Up – The Easy Way | Kathy Ennis | LittlePiggy

Marketing Campaign Follow-Up: The Easy Way As a small or micro business owner, your focus is on getting people to pay for your product or service (or at least sign up for your newsletter or download your lead magnet). Of course this is a priority. However, just as important – and where the ongoing customer […]

Read more

The Secret Behind Successful Marketing Campaigns

The Secret Behind Successful Marketing Campaigns | Kathy Ennis | LittlePiggy

Never Discount; Always Add Value Brilliant! You organised a marketing campaign and you got 10 new clients. You put your £1,000 personal development programme ‘on sale’ for £500. I remember one of my business mentors saying to me “Never discount; always add value”. But it can be very hard to stick to that mantra if we […]

Read more

The 3 Things Small Businesses Forget During a Marketing Campaign

The 3 Things Small Businesses Forget During a Marketing Campaign | Kathy Ennis | LittlePiggy

You put time and effort into thinking up ideas and great offers to encourage customers and clients to choose to buy from you. Do you always get the results you want? If you don’t, I bet it’s because you aren’t doing one of these three things during your marketing campaign.  Ensure a Laser-Like Focus For […]

Read more

Don’t Waste Time! Master the Simple Challenges of Marketing Campaigns

Don’t Waste Time! Master the Simple Challenges of Marketing Campaigns | kathy Ennis | LittlePiggy

Getting the word out about your business, products and services is a full-time job if you are a small or micro business owner. But the way you approach your marketing could be the deciding factor in your success. Moving from straightforward, ongoing, across-the-board promotion into a more targeted approach could have the impact you are […]

Read more

You Need to Stop Marketing and Start a Marketing Campaign

You Need to Stop Marketing | Kathy Ennis | LittlePiggy

Stop Marketing and Start Campaigning No, I haven’t lost the plot. It’s just that many of the small and micro business owners I interact with aren’t marketing. They’re doing something they call marketing, but it’s more a lot of ad-hoc, online and offline ‘chatter’. Marketing is planned and strategic. Planning and strategy are imperative because […]

Read more
>