3 Brilliant Business Building Tools I Discovered This Week

Working with such a wide variety of businesses – a new jeans brand one day; a trendy, quirky café the next; then on to a one-person accountancy firm – means I have to have a pretty broad knowledge and understanding of tricks, tips and tools that can make their business-life easier, as well as put…

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How to Magnetise Your Online Marketing and Generate Leads

Your website or blog is your shopfront on the Internet high-street and, just like on the high-street, not everyone who visits your website will be ready to buy. It takes time to build the know-like-trust cycle that turns leads into customers. So, how do you encourage your website visitors, Facebook fans or Instagram groupies to…

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9 Top Tips for Creating a Highly Effective Lead Magnet

Consider all those unknown, elusive people who visit our websites. How would it be if we had a method of turning them into prospective customers; encouraging them to share and engage with us? Here’s the thing: We all have the ability to create a really simple solution that can do just that. It’s called a…

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The Core of Your Brand: Creating a Values-Driven Business

“Don’t try to be somebody you’re not because it doesn’t work. If you try to be this perfect person or perfect persona of what you think that somebody should be … it’s just not going to work. Just be yourself and stay true to your core values” Ben Quayle   What are Core Values? Core…

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It’s Your Business Not Your Baby: Why Every Business Needs to Plan

Quotes, clichés, sayings – we love them. They pepper presentations, make beautiful images that are posted on Facebook and are re-Tweeted massively in Twitter streams. The reason we like them is that someone has summed-up, succinctly, a point or an issue that resonates with us. A quick Google search of the terms “quotes” and “planning”…

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Want to Boost Your Marketing? Five Reasons You Need Instagram

When it first launched in 2010, Instagram was a simple photo-sharing app. Today it’s one of the most successful apps in the world. What changed? In 2012, Instagram was acquired by Facebook, which means it now has access to all the Facebook targeting, measurement and advertising tools. This is a massive advantage.  It means that…

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Why Instagram Should Be the Next BIG THING In Your Business

You can’t deny it, mobile technology has changed the way you express yourself and communicate with others. You’ve gone from talking to texting; from photos to emojis, hashtags, selfies and videos. Using images to record our lives and the world around us is nothing new. If you go to Lascaux in southern France you will…

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How to Easily Build a Powerful Network by Using Twitter

Last week I gave you some fabulous reasons why you should be using Twitter to market your small business.  So fabulous, in fact, that I’m sure you’ve been busy putting them into practice!  But by now, you’re probably wondering just how you can grow your network so that even more people get to see your…

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