Kathy Ennis
Author Archives: Kathy Ennis

Always Add Value (Never Discounts!) in Your Marketing Campaigns

Always Add Value Never Discounts in Your Marketing Campaigns | Kathy Ennis | LittlePiggy

Giving yourself enough time to promote your event or special offer is paramount.  After all, the very best marketing campaigns start with a whimper, and end with a BANG! For example, if you’re hosting an event in six months’ time, it could be tempting not to tell people about it immediately.  But you’ll need to […]

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What Your Business can Learn from the John Lewis Christmas Ad

What Your Business can Learn from the John Lewis Christmas Ad | Kathy Ennis | LittlePiggy

How to Plan a Marketing Campaign like John Lewis (just in time for Christmas!) So the countdown to Christmas is well under way – there are fewer than 75 sleeps at my latest count – and naturally, social media is buzzing in anticipation of the new John Lewis Christmas TV ad. (If you haven’t heard […]

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Take the Product Staircase to Your Marketing Success

Take the Product Staircase to Your Marketing Success | Kathy Ennis | LittlePiggy

What Is a Product Staircase? Different customers have different needs – not to mention different budgets. Your pricing strategy and your marketing strategy should take these differences into account and should influence the creation and development of your products and services. This is the basic concept of the Product Staircase; offering a range of products […]

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Turnover: Setting Your Prices for Profit Not Just Survival

Turnover Setting Your Prices for Profit Not Just Survival | Kathy Ennis | LittlePiggy

Don’t Turn Your Back on Turnover How much are your products and services really worth? If you’ve been following my recent blog posts, you should have a good idea about how to begin setting a pricing strategy for your micro business or side hustle. You aren’t alone if you think your business is too small […]

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The Perfect Pricing Mindset For Your Micro Business or Side Hustle

The Perfect Pricing Mindset For Your Micro Business or Side Hustle | Kathy Ennis | LittlePiggy

In my last blog post, I covered the importance of setting a product and pricing strategy that creates profit in your micro business or side hustle. A pricing strategy involves taking a much closer look at: what you’re selling who you’re selling to whether your customers want what you’re selling, and how much they’re prepared […]

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How to Create the Perfect Product and Pricing Strategy for Your Business

How to Create the Perfect Product and Pricing Strategy for Your Business | Kathy Ennis | LittlePiggy

Micro and Side Hustle business owners often think they don’t need to waste precious time on a specific product and pricing strategy Why bother, when your business consists of just you, and maybe one or two others? You haven’t got an overly complicated, ever-changing list of products and services to keep up with, so why […]

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How to Nurture Your Customers (and Save Masses of Time!) with a CRM

How to Nurture Your Customers and Save Masses of Time with a CRM | Kathy Ennis | LittlePiggy

“I haven’t got time to set-up and then keep updating a CRM!” I hear these words all the time from stressed-out micro business owners and side-hustlers.  You could be nodding along as you read this, too. But at this point I’ll usually ask the following question: Replies usually include a sophisticated pen-and-paper system, or if […]

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Customer Experience Essentials: Why Your Micro or Side Hustle Business Needs A CRM System

Customer Experience Essentials Why Your Micro or Side Hustle Business Needs A CRM System - Photograph by Stephen Dawson | Kathy Ennis | LittlePiggy

FACT: We’re all far more likely to spend our money with, and keep on buying from, polite and friendly companies who: respond quickly to our queries, sell us products and services that do what they say they will, and make us feel appreciated After all, who wants to be treated like just another faceless, paying […]

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Delivering the Best Customer Experience in Your Micro or Side Hustle

Delivering the Best Customer Experience in Your Micro or Side Hustle | Kathy Ennis | LittlePiggy

As a customer, how do you like to be treated? What’s your experience of the ‘customer experience’? If you’re anything like me, you’ll appreciate polite and friendly interactions, a quick response to queries, and products or services that do exactly what they say they will. We’ve all got our own stories of success and horror […]

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Using Marketing Funnels to Attract and Engage Your Ideal Customers

Using Marketing Funnels to Attract amd Engage Your Ideal Customers | Kathy Ennis | LittlePiggy

I know what you might be thinking,  “Any customers would be ideal customer for me at the moment!” That’s a common cry from micro business owners and side-hustlers.  But when we consider that no single product or service can appeal to absolutely everybody, it makes good sense to narrow your business playing field. That way, […]

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