The kids are back at school; the nights are drawing in and it’s about 100 days to Christmas!
It’s back to business with a vengeance
So, what’s the best thing to do in September? Dust off your Business Plan of course.
I can hear the sighs of boredom form here. And I can imagine the “Business Plan. What Business Plan? I don’t need a Business Plan” shrug of the shoulders. Maybe you feel you haven’t got time (or the will) to refresh your Business Plan – or even put one together in the first place. You just want to get on with marketing your products and services so that you can sell more.
Gosh, I hate to be the one to rain on your parade, but successful marketing STARTS WITH BUSINESS PLANNING.
Before you get started on your marketing planning this September, I would like you to think a little bit about Business Planning.
Believe me, your marketing won’t work if you don’t know what you are marketing and who you are marketing it to – that’s Business Planning.
As a small or micro business owner, you have to plan your businesses if you are going to have a business at all. But you may think it’s hard, that you have to produce a massive analytical document, that you will get bogged down in detail, or you think it takes time and it’s boring. You just want to get on and do your ‘thing’.
However, your business plan is vital because it holds the key to selling your ‘offer’ to your target market – MARKETING. Your business plan is your detailed route map from PASSION to PROFIT.
The Missing Link Between Passion and Profit Is Planning
Planning doesn’t have to be difficult, and the plan for your business doesn’t have to be complicated. When I work with my clients we always start with the Business Plan. I don’t mean a massive document you put together to apply for business funding; I mean a simple, one-page plan.
My advice? Before you start planning your marketing, DOWNLOAD my One-Page Business Plan.
Do you have the answers to all the questions? Have you even considered all the questions? If not, take some time out to really understand your business – it will pay off and your marketing will be more successful.