Posts by Kathy Ennis

Social Media Marketing: To Use or Not to Use? That Is the Question

Of course small and micro businesses should be using social media marketing as part of their promotional activity! But, other online and offline promotional activities shouldn’t be ignored; you need to use the most appropriate marketing methods to reach your identified target customer. I think using social media marketing is a must for small and…

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4 Key Business Skills that Every Business Owner Needs to Develop

Business Skills Bring Order to Chaos What’s your problem? There you go, complaining again. You are the one who decided to start your own business – so start doing business and stop moaning about it. As a business woman, I often have this kind of conversation with myself, but then I fall back on the business skills…

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Elevator Pitch? It Depends on the Elevator!

As an entrepreneur have you ever been encouraged to create an Elevator Pitch? An Elevator Pitch is a single, succinct and persuasive sales pitch? My response to this encouragement to develop a one-size-fits-all pitch has always been ‘NO’. Why? Because, how can one-size-fit-all? You may be at a networking event, a conference a trade show…

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Massive Facebook Marketing Myths – Debunked

Facebook gets masses of attention and lots of credit for being THE social network for all businesses. But if you don’t have a fully developed marketing plan that gets to the heart of your business and your customers and enables you to make make informed marketing decisions, you could be wasting the potential of the…

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Master the Art of Small and Micro Business with These 7 Tips

More and more people have made the decision to create their own small and micro business in order to live the lives they want. The decision is rarely taken lightly or in haste, and those taking the plunge cite freedom, flexibility and control as their top reasons, with creativity, fulfillment and passion running a close…

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Stop Searching! Your Best Customer is the One in Front of You

Know and Nurture Your Customers We live in a review-before-purchase culture (think about Tripadvisor, Amazon etc.) with customers who want to feel nurtured and part of a community. Word of Mouth is becoming Word of Mouse: 80% of people trust online reviews as much as a personal recommendation 74% of people rely on social networks…

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The BIG List of 26 FREE Image Sites

Back in September 2016 I told you about 21 Really Useful FREE Image Sites, so I thought it was about time to re-visit that list to see if anything has changed or if there are any other suggestions I can make. And guess what?! There’s more … But, before we get to the list, it’s…

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